1. It's not a computing device; it's a content platform.  In other words, it's not trying to be an iPad - and that's what I love about it.  It is great for reading, watching video, surfing the web, listen to music, e-mail, social media, etc.  If I want to work on documents or use more heavy-duty software, I have my MacBook Pro.

2. You can hold it in one hand.  And if you get a cover for it, you can hold it like a book.  This makes it much easier to use at home, office, at coffee, etc. than an iPad.  It truly does replace both books and a laptop for content consumption.

3. It has a crystal clear screen - feels almost like a small flat screen TV.  This makes reading, watching video, etc. even better.

4. The Amazon Cloud integration.  Simply download the Amazon Cloud app to your computer and it will send your iTunes library, documents, and other files that you choose to the Amazon Cloud. You can then access them through the KindleFire (and your smart phone).

5. Amazon Store integration.  It is scary easy to buy with one click on the Kindle Fire.  As such, I find myself reading more - but also buying more.  Which, of course, is part of the reason they priced the Kindle Fire so low.  I also like the integration with Amazon Prime and video streaming.

1. The Amazon App Store is pretty bare.  For example, there is no Gmail integration.  There is an e-mail app already on-board, but I'm used to the way my HTC Thunderbolt (Android OS) has such tight Gmail integration via a true app.  The same issue applies with other apps you might be used to like Facebook.

2. Although the screen is plenty big to handle a full web site, a lot of sites are assume that you are accessing via mobile device - so you get the mobile version of their web site.  I assume that this will eventually be addressed with mass adoption of the Kindle Fire, but it's annoying right now.

3. Although a bright, clear screen, the Kindle Fire doesn't have the silky smooth response that an iPad does.  It has a slight delay and a little awkwardness on moving from app to app, browsing the web, or turning a page while reading.  I often find myself needing to double tap links or apps to get a response. 

4. The power button and head phone jack are on the bottom of the device.  This means that you easily can accidentally bump the power button - and when you have head phones in, they have an irritating kink in them.  It was probably a decision based on production cost, not usability - but something that Steve Jobs would have never tolerated.

5. Although you can easily hold it in one hand, it is much more bulky than I anticipated.  It is almost brick-like - both in design and weight.  This isn't a big deal, but you get used to a standard of blending of function and beauty from using Apple products.

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