Justin Foster Unfiltered

I wanted to give you a heads up about a company I just started working with as their contracted CMO.  The company is Wiregroove.  They are based here in the Boise-are.  They are in the beta launch of social networking site called Navitopia.  Navitopia is a simple concept based around ride sharing.  It matches people with cars, with people needing a ride.  Like any good social networking site, this is a reflection of off-line conversations that happen every day.  

In a recent meeting with Boise State, the Wiregroove guys were asked if the site could be available for coordinating ride-sharing to the Fiesta Bowl.    Wiregroove said "yes".  Obviously this is a huge opportunity to launch the site around a high-profile event.  

To support the launch, Navitopia is announcing a promotion called the "100 Car Caravan". For people already driving down there, it is a way to share costs.  For people that don't have the wheels, it is a way to hitch a ride.  It is completely free to register.  To sweeten the pot, Navitopia is paying $25 to the first 100 people that register their cars - plus everyone that goes to the Fiesta Bowl via Navitopia is entered in to a drawing for $1000.

I have attached the official "media alert".

If you think the idea is cool and you'd like to support a local start-up, please help spread the word.  In particular, any help getting the word out to BSU students, alum, and the media would be awesome.

Here are some links to know:

The Navitopia site:  http://www.navitopia.com/

Details for the 100 Car Caravan Promotion:  http://www.navitopia.com/fiestaBowlPromo.html/

Thanks for your help!