Justin Foster Unfiltered

I'm not big on predictions. I like to read about predictions. I just suck at predicting things: football games, elections, etc. Yet I have a strong compulsion to do some sort of 2010 list. So I decided to do some un-predictions: things I am very confident will come true, because they involve my behavior and thinking.

1) I will focus more on working with specific kinds of people not projects. Interesting, innovative, forward thinking, high integrity, etc.

2) I will be teaching clients the art of authenticity; that being real and getting real are differentiators.

3) I will do more listening and less talking. More questions and less unsolicited answers.

4) I won't pitch, beg, or lower my standards to get new clients.

5) I will not conform for the sake of fitting in or getting along.

6) I will purge my vocabulary of impersonal marketing terms; ie "target audience".

7) I will strive to see people as God sees them. Not as a mass, but as individuals - each with a story.

8) I will continue to be critical of politicians but won't disparage their office.

9) I will continue to expose frauds in the marketing industry- especially "social media gurus".

10) I will love more.

I guess this is really more of a resolution list- but I prefer to think of it as list of predictions that I have 100% control over.

Happy 2010!