Everything is Personal (new post)
Studies show that top three reasons for divorce are: - Lack of communication
- Lack of intimacy - Lack of value This is because humans want to be heard, loved, and appreciated. As far as I know, every brand's buyer is a human. So doesn't it make sense that these principles apply in branding? For most, the answer is Yes! However, there are a few exceptions. Some people are intensely compartmentalized; keeping big walls between themselves and their purchase decisions. Then there is the one-night-stand crowd; only wanting the latest deal or offer. But for most of us, we do have an emotional connection in our business relationships. Especially when buying from a small business. The lesson? Get personal. Treat prospects and customers like the relationship they are. Listen to them. Stay in contact with them (not just to pitch them). Tell them you love them. Does this make you uncomfortable? Deal with it or quit complaining you don't have enough customers- this is new reality of branding. Sent from my Verizon Wireless BlackBerry
- Lack of intimacy - Lack of value This is because humans want to be heard, loved, and appreciated. As far as I know, every brand's buyer is a human. So doesn't it make sense that these principles apply in branding? For most, the answer is Yes! However, there are a few exceptions. Some people are intensely compartmentalized; keeping big walls between themselves and their purchase decisions. Then there is the one-night-stand crowd; only wanting the latest deal or offer. But for most of us, we do have an emotional connection in our business relationships. Especially when buying from a small business. The lesson? Get personal. Treat prospects and customers like the relationship they are. Listen to them. Stay in contact with them (not just to pitch them). Tell them you love them. Does this make you uncomfortable? Deal with it or quit complaining you don't have enough customers- this is new reality of branding. Sent from my Verizon Wireless BlackBerry
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