A little taste of my first book: "Oatmeal v Bacon"

My first book, "Oatmeal v Bacon: How to Differentiate in a Generic World", drops on Amazon in less than a month.

I thought I'd show you a sneak-peak of the cover, plus below is the summary and table of contents:

Summary:

This book is about a simple proposition: Bacon is interesting. Oatmeal is not.

Have you ever noticed that it’s the interesting, vibrant brands that are creating buzz, grabbing

headlines, and kicking the butts of their competition? These are the Bacon Brands.

Apple

Harley Davidson

Green Day

Red Bull

Under Armour

Southwest Airlines

Starbucks

Boise State Football

Being interesting, different and provocative is in their DNA. While the Bacon Brands are having

fun, their boring, generic competitors are spending billions pushing Oatmeal: boring, generic

products with boring, generic messages.

Other than the best branding metaphor ever, “Oatmeal v Bacon” includes:

“Oatmeal v Bacon” will transform the way you market and advertise, develop products,

create customer experiences, recruit employees, and interact with your audience. Most of

all, “Oatmeal v Bacon” will inspire you to embrace your inner non-conformist.

Table of Contents

Chapter 1: Thank You Jim Gaffigan! pg 1

Chapter 2: The State of Oatmeal pg 7

Chapter 3: Selling the Oatmeal pg 13

Chapter 4: Be Your Own Marketing pg 19

Chapter 5: Push v Pull pg 23

Chapter 6: The Commodity Curve pg 29

Chapter 7: Are You Bacon? pg 35

Chapter 8: The Bacon Index: Top10 Bacon Brands pg 39

Chapter 9: Cooking the Bacon pg 43

Chapter 10: Shipping the Bacon pg 51

Chapter 11: Bacon That Looks Like Oatmeal pg 59

Final Thoughts pg 63

Acknowledgements pg 67

About Justin Foster pg 68

Justin Foster Unfiltered